Description: This article is a recap of the 2004 Insurance Direct Marketing Forum. From News Direct, January 2005, Issue No. 49.

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: Recap of the PIMA 2004 Annual Meeting. From News Direct, January 2005, Issue No. 49.

Description: Updating relevancy of accidental death insurance for seniors

Description: This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: Feature article discussing the findings of a recent CDC report and offering a challenge to actuaries in response to those findings.

Description: This article notes the available pulications from Hank George, an underwriting expert, that will help keep you up to date on the subject.

Description: This article discusses customer lifetime value CLV programs for insurance companies and their benefits.